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What's that Thing? It's the Main Thing.

What's the one object you've been missing in your life?.. Maybe you didn't realize that you're missing it, but nevertheless you have. It's the Thing. Really. The Thing, and Milan is the place to get it. 

Powerful, colorful, interesting, and incredibly useful, the Thing is the only design you'll need in your world. Don't believe us? Take a look at the video below:  

Creative agency KesselsKramer recently created the campaign for the XXI Triennale International Exhibition in Milano, a city –wide, cultural event that started in 1923, but had not been in effect for the last 20 years. Now, it's made its comeback and it looks like they won't be taking any prisoners. With different exhibitions and events ranging from April until September this year. The Triennale's theme is called “21st Century. Design After Design” and it's about design that's truly for today. By that they mean design after the economic crash of 2008, design incorporating gender issues, design affected by the impact of globalisation and design and it's relationship with the very essence of RIGHT NOW. We at the Public House of Art are impressed.

It remains to be seen what the success of the Triennale will look like, but at this point the success is clear in their creative campaign. 

The awesome thing about the Thing…it comes with a book outlining 100 different ways to use the Thing! And let us not forget to mention, there's even an exhibition where the Thing can be worshipped! We bet the Thing is affordable too, not to mention it looks like a damn good piece of art. Where can we sign up to get one?

 

On an important side note, the Thing has more than a few connections with The Public House of Art and our next major exhibition, and we don't just mean that we're both cool, disruptive, live in the now, and share a creative agency (shout out to Kessels!). It's all hush hush for now, but keep your eyes and browsers open during the next month and you'll soon find out! 

 

Ciao Art Lovers x

 

 

 

Credits

1. https://vimeo.com/161453044

2. http://www.kesselskramer.com/communication/projects/triennale-di-milano